What is one thing you notice most in the various Social Media channels such as Twitter and Facebook? You'll notice companies pushing their sales message in a one-way manner as a tweet or status update with no audience or follower interaction. The true promise of Social Media is fulfilled when there is two-way communication between the company and it's audience - when there is true discussion. By pushing their sales message in a one-way manner, companies have just resorted to another form of interruption marketing, such as banner ads and billboards. When you fail to engage the consumer, they simply ignore your message because they simply don't care about the topic at hand. When this happens, your campaign dollars are wasted.
If you're a company that just started with Social Media, what have you found to be your biggest challenge in executing your campaign? Likely, it is obtaining a clear and predictable return on your investment. For instance if you invested $2,000 in a Social Media campaign, would you be able to potentially predict how many leads that will yield? Will it be 1 or 100? If it's 100, can you scale your investment to $4,000 and predictably yield another 200 total leads?
Social Media is still a young marketing channel, and the aforementioned issues still plague many new campaigns. To solve this, WSI is offering the Social Velocity Engine, powered by Yovia. Social Velocity is a proprietary methodology that allows your sales message to effectively spread online, via word of mouth and discussion, thus fulfilling one of the true goals of Social Media. More importantly, Social Velocity yields a clear and predictable ROI so that a companies knows exactly how many leads a particular campaign will yield, which is invaluable to any company.