Most of us are guilty of letting our LinkedIn accounts site idle. Other than “View Invitation” and “Accept /Reject Invitation”, we do little else with it. Creating a LinkedIn profile brings within its fold, a set of unwritten roles and responsibilities, which deliver great results when followed.
Before we get to that, ask yourself this one important question – is your LinkedIn profile complete, professionally done and updated often? If you answered “no”, then you’ve got to start at the very basics! There is no point in having an online profile page that does not truly represent who you are, what qualifications and experience you bring to possible business associates and why other LinkedIn members should invite you to their network of connections.
Presenting a professional image of yourself is critical and a LinkedIn profile is a great tool you can use for this purpose. By getting recommendations from well connected members in your network, you can manage and build a strong reputation as well. It is also a great way to showcase testimonials from happy customers!
It is not complicated, though, perhaps a tad time consuming in the beginning to set up a good profile page on LinkedIn. Take the time to build your LinkedIn profile and you can’t go wrong.